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Habibi World emblemHabibi World

Enterprise & media / 2023–present

Habibi World / Habibi Plz

Founder leadership, brand strategy and commercial partnerships across a cultural business spanning products, retail, media and creative services.

My role
Founder & Executive Director
Organisation
Habibi World
Period
2023–present

I lead Habibi World, a business spanning products, media, events and creative services. Through Habibi Plz, I develop production, retail and creative partnerships across product development, marketing and commercial delivery.

Business leadershipBrand strategyCommercial partnerships

My contribution

  • Set the direction for a cultural business operating across North America, Europe and MENA.
  • Develop relationships with production, retail and creative partners.
  • Connect product and brand decisions with marketing, community activity and commercial delivery.

Paris: culture in conversation

I joined Hadi Moussally, Bashar Murad and Habibitch for Habibi’s Paris panel on identity, representation and cultural ownership. The January 2026 event brought the brand’s cultural purpose into a shared conversation beyond the product.

Conversations and writing

Paris: identity and cultural ownership ↗ · Why we rebranded ↗

Perspective

Building a business adds a commercial dimension to my institutional work: assessing opportunities, aligning partners and taking responsibility for execution.

Visit Habibi Plz

One world. Several ways to connect.

Creative services, brand development, retail, content and community activity sit together under Habibi World. My role is to connect the creative direction with partners, product decisions and the practical work of building a business.

Explore Habibi World ↗

Could this experience help your team?

Let’s talk about a role or project ↗